ATM Pricing
Because of competition and falling technology prices, ATM prices have come down by more than half since the ATM boom that began in 1996 - but they are still a major investment. Now, they run anywhere from $3,800 to $30,000, with the typical standalone or countertop ATM for the retail market for $4,000+ and through-the-wall ATM pricing in the $5K and up. At the high end, which ranges up to $10,000 for retail ATMs, you will find models that can hold more cash, are made of heavier gauge metal, and feature vault-class safes that allow you to leave the ATM unattended.
Ongoing costs include a phone line (~$25 per month), power, professional cash
loading service if you do not want to do it yourself (about $50
per trip), and replacement receipt paper. Other optional costs include
an additional cash cassette (required if you will be doing business
with an armored car service), and extended warranty or service agreement.
ATM-S is not afraid of educating you on the best value to you. ATM-S does charge a processing fee of $10 per month which it wants you to make sure you include in your assessment when planning for an ATM machine. Furthermore, you should note that ATM-S offers price promotions twice a year - Ask our sales associates for this promotion.
Making money from ATMs
To offset these expenses, you can make money with your ATM via surcharges. Determining how much to charge is up to you - surcharges range from one dollar to nine dollars depending on the location with an industry average surcharge of $1.75. At the average surcharge, if you were to process 300 transactions per month, your ATM would generate $525 per month or $6300 per year in revenue.
The percentage of that surcharge revenue you take depends on how involved the vendor is in managing your machine. If the ATM provider does nothing but install the machine and process transactions, you can earn up to 100% of the surcharge. If the supplier underwrites the cost of the machine, maintains it, and/or stocks the machine with cash, your percentage drops accordingly.
Do the math and you can see that the revenue earned on each transaction, between 35% and 100% percent of the $1 to $3 surcharge, can add up. A good rule of thumb is that the ATM should be able to pay for itself in a year. Plus, there are the soft benefits: on average, ATM users spend 20 to 25 percent more than customers who do not use an ATM, according to research from ATM Marketplace.
ATM-S believes that a knowledgeable customer is good for the benefits of both our organizations.
Equipment
ATM-S as a supplier tend to sell the Tranax models. This allows us to stock the right parts and have the expertise necessary to support them effectively. You should try to select your machine from the main brands our company supports.
Customer Service
Do not overlook customer service. Although ATMs are highly reliable and will last for years, they are often subject to user error and can break down from time to time. ATM-S as your vendor has a call center that will help troubleshoot problems? ATM-S has local technicians available to fix your machine when it breaks down. Our turnaround is unparalleled. In most major centers our technicians will correct the problem within 4 hours, 8 hours and 24 hours dependent on severity. Our experience is that majority of issues can be corrected remotely and online.
Any ATM company you work with should be open about their relationship with manufacturers and processing networks. ATM-S is a registered Independent Sales Organization (ISO) as well as a Tranax Distributor. We are proud of our company's reputation and are glad to put you together with existing clients and with our manufacturer and processing networks. We are ready and able to service your account.
We are not intent on winning your business that we would offer you deals that are "too good to be true." Unlike many other ATM companies ATM-S is not amassing a portfolio of clients to boost the value of the company for a future sale. We are simply winning market share based on our value add, quality and service.
